Corporate Video Strategy
Whether you have an existing video strategy you need help executing or you want expert help with planning and producing, we have you covered. Producing high-quality, professional videos can be time-consuming, expensive, and complicated. But it doesn’t have to be.
We guide our clients through a proven process, customized to meet their specific needs.
Case Study: Weave Education
Challenge: Weave, a company that develops institutional effectiveness software for higher education, wanted to produce a series of videos that would effectively convey the domain expertise of its team. Their goal was to “add a face” to the company and demonstrate that Weave isn’t just about software. Rather, it’s about the people behind it who have been in their customers’ shoes.
Solution: We produced an interview-style video featuring the VP of Product, who had worked in institutional effectiveness at an institution in her previous job. During a single two-hour recording session, we recorded enough content to produce five short videos as well as B-roll content that demonstrated the product in action. The videos are currently being used on their website, in social media marketing, and in email campaigns. This project took less than four weeks from start to finish.
Company Explainer Stories
Company explainer videos make the company the main focal point. Think of it as your company’s origin—a backstory that conveys your unique history. This type of video will usually have one speaker (who does not have to be the entrepreneur or the CEO) who can tell the company story extremely well.
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Customer Commercial Ideas
Ongoing Content Stories
A must have for all companies because they help you establish your organization as a thought leader. This type of video content is quickly replacing text-based blogs. The key to these types of videos is consistency.
Start Exploring Content Ideas Today!
Product Explainer Stories
Product explainer videos answer the questions, “What the heck do you do?” or “What the heck does this product do, and why do I care?” The goal isn’t to just talk about all the “cool” features your product or service has. It should convey the problem it is solving, and it should appeal to the viewers’ emotions by explaining how the solution can help make their lives easier, better, and more fulfilling.
Meet SteamTeam 5
Finally Someone I Can Trust
Customer Testimonial Stories
Customer testimonial videos help build trust and confidence with prospective customers. The idea is to humanize the existing customer and make the viewer feel like “that could be me” in the sense that they solved a problem they currently have or are in the position or industry the customer is also in.
Meet Modern Acupuncture
Their nationwide locations offer the natural health benefits of acupuncture in highly accessible locations.
In thirty minutes or less, experience healing, escape, relaxation, and a balancing of your body. In your hectic world, Modern Acupuncture is a necessary retreat into proven wellness.
Meet Lexis Prep School
Lexis Preparatory provides an exceptional, college-preparatory curriculum for students with ADHD, dyslexia, anxiety and other mild to moderate learning disabilities.
With a simple ask, the school was flooded with parents willing to share their stories and express gratitude and love.